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7 Things I Have Learned On Creating Content For LinkedIn

I am in the process of overhauling my website and was a little startled when I discovered that the section on posting and publishing content on LinkedIn will run over 34,000 words. Here are 650 of them. 1) Avoiding Content . . .

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4 Additional Benefits I Gain From Publishing Content On LinkedIn (…and you can too)

For the most part we publish content on LinkedIn looking for one or more of the usual benefits – views, engagement or sales leads. What I want to talk about today are what I call the “unexpected benefits” of publishing . . .

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My Take On The Implications Of Post Reach Dwindling On LinkedIn

  That’s it? 102 impressions after all that work? Posts used to be the big kid on the LinkedIn block. My rule of thumb five years ago was that a post would get 9 or 10 impressions for each click . . .

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FAQ: “Why Am I Not Getting Any Leads From My LinkedIn Posts?”

I get a variation on this question every couple weeks, so I thought today I would explore this a little bit, and go through the general progression on how posting on LinkedIn “works”. For those of you that do post, . . .

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LinkedIn Posts: Do’s and Don’ts For Post Interaction

LinkedIn posted a graphic on Do’s and Don’ts for intereacting with posts on LinkedIn in their “Guide to Creating” blog a couple weeks ago. I thought it was worth some discussion. “Don’t share links without context under posts.” Instead, “Tell . . .

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At Practical SMM, we pride ourselves on delivering highly effective LinkedIn strategies.