LinkedIn as a sales tool
Outreach Principle #1: Send messages to people who likely will see the message
Here is an easy trick to use to increase your outreach response rate by five times. Let’s build this out a bit. Say you have a message that on face value, will get a response 20% of the time. Good . . .
Read More3 Reasons You Should Use LinkedIn For Researching Prospects
(and three benefits you will receive) I have been a fan of Sir Arthur Conan Doyle’s Sherlock Holmes stories since I was a teenager. In the short story, “A Scandal in Bohemia” Holmes utters one of his most famous lines . . .
Read MoreUsing LinkedIn Groups To Send Free Messages To Non-Connections
This is one of the six ways to engage with people on LinkedIn (in my opinion, it is the third best after Introductions and Open Mail). Back in the golden days of LinkedIn Groups, when it seemed Groups were the . . .
Read MoreIf You Want Results On LinkedIn, You Need A System
The path to better results Many LinkedIn users have an idea of what they would like to do and they are putting lots of work in, but they don’t have a real system, and they don’t test their results. If . . .
Read MoreFAQ: “Why Am I Not Getting Any Leads From My LinkedIn Posts?”
I get a variation on this question every couple weeks, so I thought today I would explore this a little bit, and go through the general progression on how posting on LinkedIn “works”. For those of you that do post, . . .
Read MoreWhere Can LinkedIn Help With Your Sales?
The path to greater sales Over the past few years, LinkedIn has turned into this big sprawling mess of options and different types of content. It can be really confusing and frustrating trying to figure out the best way to . . .
Read More